Part 2 – Persuasion in Advertising
Andreasen, Alan R., ed. 2001. Ethics in Social Marketing. Washington, DC: Georgetown University Press.
A comprehensive text on the philosophical foundations and practice of ethical social marketing. The contributors present several ethical models to guide decision making in social marketing.
Baum, Robert J., Norman E. Bowie, and Deborah G. Johnson, eds. 1984.Business and Professional Ethics Journal, 3 (Spring/Summer).
Special double issue in which advertising professionals, educators, and philosophers discuss important topics: manipulative advertising, professional advertising content, and children as consumers.
Bivins, Thomas. 2003. Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism. Mahwah, NJ: Lawrence Erlbaum.
A moral framework, centered on telling the truth and avoiding harm, is presented for examining advertising, journalism and public relations.
Brenkert, George G. 2008. Marketing ethics. Malden, MA: Blackwell Publishing.
Addresses the major ethical dilemmas underlying business decisions in the areas of marketing research, distribution, advertising, and retailing.
Collins, Ronald K. L. 1992. Dictating Content. Washington, DC: The Center for the Study of Commercialism.
A critique of advertising’s interaction with the mass media.
Gossage, Howard. 1986. Is Advertising Worth Saving? Urbana: University of Illinois Press.
A renowned practitioner and perceptive critic examines the philosophies and practices of his business.
Jacobson, Michael F., and Laurie Ann Mazur. 1995. Marketing Madness.Boulder, Co.: Westview Press.
A highly critical analysis of such advertising-related topics as targeting children, sexism and sexuality; cigarettes and alcohol, etc.
Journal of Advertising. September, 1994. Special edition on ethics.
Eight articles examine various aspects of the subject.
Jugenheimer, Donald W., Dean M. Krugman, Vincent P. Norris, and Kim B. Rotzoll. 1992. Working Papers on Advertising and Ethics. Papers presented at the AAAA Convention, University of Illinois at Urbana.
Suggests principles to guide advertising ethics and applies them to advertising organizations, the audience, and teaching.
Kottman, E. John. 1977. “The Parity Product-Advertising’s Achilles Heel,”Journal of Advertising, 6(4): 34-39.
An examination of one of advertising’s enduring ethical areas.
Levitt, Theodore. 1970. “The Morality (?) of Advertising” Harvard Business Review, July-August.
A provocative position on advertising as a form of “alleviating imagery.”
Mander, Jerry. 1979. “Four Arguments for the Elimination of Advertising.” InAdvertising and the Public, ed. Kim Rotzoll. Urbana: University of Illinois Department of Advertising.
A major attack on four presumably inherent dimensions of the advertising process.
Murphy, Patrick E. 2005. Ethical marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Examines major ethical theories and applies them in a marketing context. A practical approach to business ethics this book covers issues in advertising, product safety and targeting markets, marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.
Murphy, Patrick E., Laczniak, Eugene R., and Laczniak, Gene R. 2006. Marketing Ethics: Cases and Readings. Upper Saddle River, New Jersey: Pearson Prentice Hall.
Explores the higher order ethical obligations of marketing and advertising professionals. The authors discuss critical issues and address important ethical dilemmas in advertising and marketing.
Phillips, Michael. 1997. Ethics and Manipulation in Advertising. Westport, CT: Quarum Books.
A thoughtful analysis of the ethical positions of critics and defenders of advertising.
Preston, Ivan. 1994. The Targeted Web. Madison: University of Wisconsin Press.
Provocative and analytical examination of the role of “puffery” (exaggeration) in advertising.
Rotfeld, Herbert J., and Patrick R. Parsons. 1989. “Self Regulation and Magazine Advertising,” Journal of Advertising, 4: 33-41.
A major survey of magazines examines their acceptance policies.
Rotzoll, Kim, and Clifford Christians. 1980. “Advertising Agency Practitioners’ Perceptions of Ethical Decisions,” Journalism Quarterly, 57 (Autumn): 425-431.
On the basis of their research, the authors examine key ethical dimensions of advertising agency practice, as seen by the practitioners.
Rotzoll, Kim, and James Haefner. 1996. Advertising in Contemporary Society. Urbana: University of Illinois Press (especially Chapters 1-4).
An explanation of advertising’s roots in the market and the worldview of classical liberalism; visions of advertising as an institution; the strains on advertising under the neoliberal worldview.
Saucier, Rick D. and Follkers, Kimberley K. 2008. Marketing Ethics. Lewiston, New York: Edwin Mellen Press.
Examines ethical concerns in the fields of marketing and advertising.
Schlegelmilch, Bodo B. 1998. Marketing Ethics: An International Perspective. Andover, UK: Cengage Learning EMEA.
An international perspective on mainstream marketing ethics and theories. The text highlights differences in the practice of business ethics between several countries.
Sheth, Jagdish N., Vitell, Scott J., and Parvatiyar, Atul., eds. 1999. Theoretical Foundations in Marketing Ethics. Greenwich, CT: JAI Press.
This text is the 15th volume of a larger series of studies on research in marketing. The contributors to this volume provide an extensive source of information on the philosophical and theoretical foundations of ethics in marketing and advertising within the business organization.
Solely, Lawrence, and Robert L. Craig. 1992. “Advertising Pressures on Newspapers: A Survey,” Journal of Advertising, December, 1-10.
An extensive examination of advertisers’ influence over newspapers.
South, James B., Carveth, Rod, and Irwin, William. eds. 2010. Mad Men and Philosophy: Nothing Is as It Seems. Hoboken, NJ: John Wiley & Sons, Inc.
The contributors to this volume provide an insightful and interesting look at the underlying ethical principles in the popular television show,Mad Men, about an advertising agency. Plato, Aristotle, Friedman, Rand, and feminism are some of the ethical principles that the contributors explore in the text.
Spence, Edward, Van Heekeren, Brett, & Boylan, Michael. 2005. Advertising Ethics. Upper Saddle River, NJ: Pearson Education.
Conducts an applied philosophical analysis of ethical issues that arise in advertising. The authors are concerned with providing a structured ethical reasoning and ethical decision-making model that will enable advertising professionals to clearly ascertain the relation between advertising and ethics. The text covers topics such as ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, and ethical advertising.
Van de Ven, Bert. 2010. Responsible Marketing Ethics. New York: Routledge.
The author connects debates in advertising ethics with conversations in corporate social responsibility research and practice to address moral responsibilities that advertisers and marketers have to business and to the broader society.
Zanot, Eric. 1985. “Unseen but Effective Advertising Regulation: The Clearance Process,” Journal of Advertising, 4: 44-51.
Traces clearance procedures normally followed by major advertisers, agencies, and media.