Part 3 – Public Relations and Persuasion
Baker, Lee W. 1993. The Credibility Factor: Putting Ethics to Work in Public Relations. Homewood, IL: Business One Irwin.
The major theme is that ethics codes, individual conscience, company guidelines, and careful decision making are the foundation for achieving credibility. Provides several examples of companies that prospered by taking ethics seriously. Filled with practical advice and a wide range of cases and illustrations.
Bernays, Edward L. 1965. Biography of an Idea: Memoirs of Public Relations Council Edward L. Bernays. New York: Simon and Shuster.
Bernays makes it clear how much the world depends on the proper formation of public attitudes.
Bivins, Thomas H. 1989. “Ethical Implications of the Relationship of Purpose to Role and Function in Public Relations,” Journal of Business Ethics, 8: 65-73.
Examines public relations as a professional domain and connects those features of its social role to the relevant ethical theories.
Creedon, Pamela J. 1989. Women in Mass Communication: Challenging Gender Values. Beverly Hills, CA: Sage Publications.
A book accounting for the increased number of women in mass media occupations, with several chapters contributed by public relations scholars.
Culbertson, Hugh M., and Ni Chen with Linzhi Shi. January 2003. Public Relations Ethics: Some Foundations. Ohio Journalism Monograph Series No. 7. Bush Research Center: E.W. Scripps School of Journalism, Ohio University.
Examines principles for the ethical practice of public relations in a global environment, with emphasis on practices in the United States and China.
Culbertson, Hugh M., Dennis Jeffers, Donna Stone, and Martin Terrell. 1993.Social, Political, and Economic Contexts in Public Relations: Theory and Cases. Hillsdale, NJ: Lawrence Erlbaum.
Attempts to explain public relations theory and practice in terms of the social sciences. Includes six detailed case studies, carefully chosen across a range of situations from police-communications relations to osteopathic medicine.
Cutlip, Scott M. 1995. Public Relations History: From the 17th to the 20th Century. The Antecedents. Hillsdale, NJ: Lawrence Erlbaum.
Traces the historical development of public relations and raises important questions about ethical considerations of early-and contemporary-practice.
Curtin, Patrica A. and Gaither, Thomas, K. 2007. International Public Relations: Negotiating Culture, Identity and Power. Thousand Oaks, CA: Sage Publications.
Contains a thorough discussion of stakeholder ethics, ethics codes, discourse ethics, and identity ethics in public relations.
Ellul, Jacques. 1973. Propaganda. New York: Vintage.
Always innovative, Ellul explores public attitude formation as part of the larger social issue surrounding la technique.
Ferre, John P., and Shirley C. Willihnganz. 1991. Public Relations and Ethics: A Reference Guide. Boston, MA: G. K. Hall and Co.
A comprehensive, annotated bibliography of 285 English-language sources on public relations and ethics.
Ferrell, O. C., Fraedrich, John, and Ferrell, Linda. 2009. Business Ethics: Ethical Decision Making and Cases. Mason, OH: South-Western Cengage Learning.
A case study approach to business ethics explores ethical dilemmas in public relations and advertising.
Fitzpatrick, Kathy R. and Bronstein, Carolyn eds. 2006. Ethics in Public Relations: Responsible Advocacy. Thousand Oaks, CA: Sage Publications.
This extensive collection of essays on the ethics of public relations is concerned with searching for a universal set of ethics to address ethical dilemmas in the field of public relations.
Gower, Karla K. 2003. Legal and Ethical Restraints on Public Relations. Long Grove, IL: Waveland Press.
Divided into two sections, the text amply explores ethical principles, theories of public relations ethics, and ethics codes to address practical ethical dilemmas that public relations practitioners encounter. The second section of the text deals primarily with legal issues such as First Amendment theory and public relations speech.
Grunig, Laura. 1992. “Toward the Philosophy of Public Relations.” In Rhetorical and Critical Approaches to Public Relations, eds. Elizabeth Toth and Robert Heath. Hillsdale, NJ: Lawrence Erlbaum Associates.
First major attempt to construct a conceptual framework for studying public relations ethics. Influenced by a feminist perspective; argues that public relations involves not persuasion but an exchange of information.
Hiebert, Roy Eldon. 1966. Courtier to the Crowd: The Story of Ivy Lee and the Development of Public Relations. Ames, IA: Iowa State University Press.
The story of one of the founding geniuses in public relations.
Kelly, Kathleen S. 1998. Effective Fund-Raising Management. Mahwah, NJ: Lawrence Erlbaum.
Chapter 8 argues for ethical practices in fund raising, refuting misapplication of the utilitarian principle that the “end justifies the means,” arguing instead for a symmetrical model of social responsibility in fund-raising communication. Numerous case studies offered.
Kruckeberg, Dean, and Kenneth Starck. 1988. Public Relations and Community: A Reconstructed Theory. New York: Praeger.
Explores the social responsibility of public relations practitioners in contemporary American society.
Larson, Charles U. 2010. Persuasion: Reception and Responsibility, 12th ed.Boston, MA: Wadsworth Cengage Learning.
An exemplary text on persuasion in the contexts of politics, mass media, advertising, and the Internet. The author’s critical perspective of persuasion is informed by persuasion theory, research, and media ethics.
Lerbinger, Otto, and Albert J. Sullivan, eds. 1965. Information, Influence and Communication: A Reader in Public Relations. New York: Basic Books, Inc.
Early and influential attempt to develop and explain philosophical theories of public relations ethics and values. Chapters contributed by well-known academicians and practitioners. David Finn’s chapter “The Struggle for Ethics” is as timely today as it was in 1965.
Lippmann, Walter. 1922. Public Opinion. New York: Macmillan.
This book sets the agenda for much of twentieth-century thinking on media in general and public relations in particular.
Marlin, Randal. 2002. Propaganda and the Ethics of Persuasion. New York: Broadview Press.
A broad survey of ethical dilemmas associated with persuasion in public relations. The author examines several theorists and topics including Aristotle, censorship, democracy, Jacques Ellul, free speech, freedom of expression, Plato, propaganda, language manipulation, John Stuart Mill, and Max Weber.
McElreath, Mark P. 1997. Managing Systematic and Ethical Public Relations Campaigns, 2d ed. Madison, Wl: Brown & Benchmark.
Text offers practical discussions of tools and techniques in campaigns through the lens of ethical analysis. Numerous hypothetical and industry case studies are included.
Olasky, Marvin N. 1987. Corporate Public Relations: A New Historical Perspective. Hillsdale, NJ: Lawrence Erlbaum.
Tells how public relations has contributed to our understanding of industry, from railroads to the movie business.
Parons, Patricia. 2004. Ethics in Public Relations: A Guide to Best Practice.London: Sterling.
Offers a detailed insight into the personal and professional issues that effect public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behavior.
Rampton, Sheldon and Stauber, John. 2001. Trust Us, We’re Experts! How Industry Manipulates Science and Gambles with Your Future. New York: Penguin.
A popular press text concerned with the unethical methods that industry utilizes to influence public opinion through bogus experts, doctored data, and manufactured facts.
Seib, Philip, and Kathy Fitzpatrick. 1995. Public Relations Ethics. Fort Worth, TX: Harcourt Brace.
Examines public relations ethics from the perspective of professionals, with attention given to moral theories and professional codes of ethics.
Sinclair, Upton. 1920. The Brass Check. Pasadena: CA: Classic Books.
No advocate of the profession of public relations, Sinclair was one of the first to tell us why we should be watchful.
Stakes, Don W. 2010. Primer of Public Relations Research, 2nd ed. New York: Guilford Press.
Part of this volume on public relations is dedicated to exploring public relations ethical codes and ethical research in public relations.