Part 3 – Public Relations and Persuasion
A Simpler Approach
This is an article published by the Monash Univeristy on Ethics in Public Relations.
Books on PR ethics
This is a list of books on PR ethics.
PR Codes of Ethics
Links to several PR codes of ethics.
A project of the Center of Media and Democracy, a non-profit media and consumer watchdog group. Investigates and reports on accuracy and spin in organizational PR campaigns while advocating for transparency in PR and media literacy for consumers.
The web site of the PRSSA.
Rescuing Reputations at Risk
Facebook hires a PR company to anonymously “smear” Google – and is found out. This online chat about PR ethics discusses the breach of ethics in this situation, and raises similar ethical issues faced by journalists and PR professionals.
An e-book offered by Sage on ethics in public relations.
Social Responsibility in Marketing
Part of a site put together by the University of Southern California, this page gives an overview of what the responsibilities of a marketing firm has to the society it is a part of, as well as methods they use to be both as marketable as possible, yet also seen as responsible.
The Public Relations Society of America
The Public Relations Society of America, headquartered in New York City, is the world’s largest professional organization for public relations practitioners. The Society’s nearly 20,000 members organized into 116 Chapters represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. This site contains links to Codes of Ethics governing Public Relations and a variety of other resources and publications related to the practice of public relations.