AMA press release
Link to the press release at the beginning of Case 24 where the American Medical Association calls for a ban on Direct to Consumer (DTC) advertising of prescription drugs and medical devices.

HIV activists target Gilead on Truvada marketing
Link to the article in Case 24 from the Fierce Pharma website explaining how Gilead is being criticized for not marketing the HIV drug Truvada enough.

Many doctors are unaware of Truvada
New York Times article reports that one-third of primary care doctors and nurses haven’t heard of the HIV drug.

What is PrEP?
Official explanation of Pre-exposure prophylaxis from the Centers for Disease Control and Prevention website. Truvada is a PrEP drug.

Eight things you didn’t know about Truvada
Article from PBS gives significant history about some of the issues in Case 24.

Big Pharma and the Ethics of Advertising
Article from Pharmaceutical Technology that sets up the ethical positions in DTC advertising.


Prescription drug ads leave out risks and alternatives
2007 USA Today report on an analysis of television commercials for prescription drugs, finding that few mentioned risk factors or non-drug treatments for the conditions they target.

Big Pharma spends more on marketing than on research
2015 Washington Post article reveals 9 of 10 major pharmaceutical companies are doing this. Includes link to John Oliver HBO segment from February, 2015 (video).

Doctors Have a Responsibility to Patients
American Medical Association ethics article cautions doctors not to be swayed by patients, but to honor the doctor–patient relationship.

Truvada divide persists
USA Today article quotes critics of Truvada as a drug that may increase irresponsible gay sexual practices.

Concern about Truvada “whores”
Huffington Post blogger David Duran wrote this entry in 2012 that Truvada simply allows men to engage in unsafe sex. He updated it in February, 2016.


The official site of the Pharmaceutical Research and Manufacturers of America.

Prescription Medicines: Cost in Context
Link to presentation from PhRMA stating that patients all over the world are living longer, healthier and more productive lives thanks to innovative medicines developed by biopharmaceutical companies.

PrEP gets an advocate in New York
New York Times article about Gov. Andrew Cuomo’s support of PrEP drugs to combat HIV and AIDS.

DTC Ads promote informed consumers
An advocate from the Washington Legal Foundation suggests that DTC ads promote informed health care decisions.

Benefits Outweigh Imperfections
This opinion article by Pat Kelly claims that the benefits of DTC advertising greatly outweigh the risks.

Related Topics

Pharmageddon” is over?
January 2015 article from Fierce Pharma explaining the rebound in DTC spending.

Gallup Poll on the pharmaceutical industry
Gallup’s website summarizes American public perception about the industry since 2001.

Gilead Sciences’ Truvada
Learn more about the HIV drug that is the centerpiece of Case 24.

Gay dating app polls users about Truvada
Blog from the New York Times’ Ernesto Londono reports on the results of the Grindr


The Food and Drug Administration
The FDA’s Center for Drug Evaluation and Research home page provides information about the agency’s regulatory activity.

Deadly Drugs
A Vanity Fair article from 2010 explores the world of prescription drug testing and examines the risks.