Case 35: “‘. . . perhaps the absence of a code of ethics’?”
Advertising Clubs Widen Their Scope
This 1914 New York Times article announces the AACA’s name change to “Associated Advertising Clubs of the World” to reflect the broadening scope of the organization.
Billing Convictions Set Off Shudders on Madison Ave.
The New York Times reports the guilty verdicts for Shona Seifert’s and Thomas Early’s billing fraud, and provides background information on the government contract with the ad agency Ogilvy and Mather.
Epic Drama Unfolds for Feds In Ogilvy
Details regarding the court case against Ogilvy and Mather.
Seifert’s Sentence: 18 Months
Information about Shona Seifert’s sentencing.
American Association of Advertising Agencies
Web page describing the founding and mission of AAAA.
How advertising practitioners view ethics
Link to the abstract of a study referenced in Case 35 by Minette Drumwright and Patrick Murphy from a 2004 edition of the Journal of Advertising.
Maybe the Judge was Right: The Advertising Industry Does Need a New Ethics Code After All
An article from Talentzoo.com discussing the ethics in advertising by using Shona Seifert’s sentencing as an example.
Professional codes: why, how and with what impact?
PDF of Mark Frankel’s article from a 1989 issue of the Journal of Business Ethics, where he discussed eight functions of those codes.
Ethics training is dumber than you think
This May 2016 post from Slate.com says training wastes time and doesn’t prevent real problems.
Doing Ethics in Media
Companion site to Black and Roberts’ 2011 textbook, referenced in Case 35, that suggests codes must be meaningful if we are to be taken seriously as ethical communicators.
American Association of Advertising Agencies Standards of Practice
Web document revised in June 2011 containing the updated AAAA standards, developed to guide industry ethics.
The American Advertising Federation
PDF document of the principles and practices of the Institute for Advertising Ethics from the Missouri School of Journalism, supported by the AAF.
AAF Ethics and Principles
Here are the basic principles of the AAF, provided by its chapter in Indianapolis.
Seifert Proposed Code of Ethics
Part of Shona Seifert’s sentence was to compose an advertising industry code of ethics. This PDF document is her original code.
The Vatican’s report on morals in advertising
Advertising Age looks at the 1997 report written and published by the Pontifical Council for Social Communications at the Vatican. It emphasizes Judeo-Christian principles and moral responsibility in advertising.
Full text of the Vatican’s report
Read the entire report from the Vatican’s website.
Tom Seifert Made Chairman at Ogilvy; His Ex-Con Wife Is Still in Business
This CBS News article is a 2011 update focusing on the aftermath of the Ogilvy and Mather billing scandal.
The National Youth Anti-Drug Media Campaign: Six Years Of Failure
The Drug Policy Alliance gathered in 2003 to declare the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign a failure and a colossal waste of taxpayer dollars (video).
Ethics and Advertising
This 2004 blog post by UK Philosopher Geoffrey Klempner brings up some important considerations when it comes to ethics and advertising.
If it’s legal, it’s ethical, right?
This 2007 Bloomberg article says we should refer to the higher authority of ethics when the law falls short.
Ogilvy & Mather
The official web site of Ogilvy and Mather.
The Best of Any Wednesday
Advertising agency legend Keith Reinhard, chairman emeritus of DDB Worldwide, is featured in this Print article sharing some of the wisdom he shared with his employees each week.
The Taste Debate
Text of Reinhard’s article in a 2001 edition of Agency, referred to in case 35 and provided by the Advertising Educational Foundation.
Institute for Global Ethics
A nonprofit organization dedicated to global ethics.
Ethics in the Workplace
The Center for Association Leadership’s article on being ethical at work.