What ‘Race Together’ Means for Starbucks Partners and Customers
Background on the company’s racial harmony initiative from its website.

The Inside Story of Starbucks’s Race Together Campaign, No Foam
How the initiative was born and the challenges that the Starbucks CEO faced in implementing it.

A Letter from Howard Schultz to Starbucks Partners Regarding Race Together
The company CEO announces the decision to wind down the official campaign while continuing to push other race relations initiatives.

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign
An overview of the campaign and analysis of the response it received on social media.

The #racetogether hashtag on Twitter


Here’s the Internal Memo from Starbucks’ Disastrous Race-Relations Push
The author argues that the Starbucks campaign simply required too much of its employees and pushed them into a messy subject they had little time and ability to handle.

Starbucks to Somehow Worsen America’s Race Problem Using Coffee Cups
Reasons why the Starbucks race initiative is a bizarre corporate charade for public relations purposes.

Starbucks Initiative on Race Relations Draws Attacks Online
Among other criticism, opponents pointed to Starbucks’ predominantly white management as a sign of hypocrisy and accused the CEO of pursuing a political agenda.

John Oliver on Starbucks Race Together
HBO’s Last Week Tonight with John Oliver lampoons the Starbucks initiative

Why Starbucks’ Race Together Campaign Failed
How the credibility of the coffee giant’s CEO (as a privileged white billionaire) may have scuttled Starbucks’ attempt to champion inter-racial dialogue.


Starbucks CEO speaks out on “Race Together” campaign
Schultz says misunderstanding of the company’s intent is behind the public backlash against Starbuck’s race chat initiative (video).

Starbucks’ “Race Together” Campaign and the Upside of CEO Activism
Two Harvard Business Review authors argue that Schultz and other activist business executives are invigorating public debate and should be commended.

Why We Can’t Run from Starbucks’ #RaceTogether Campaign
This columnist reminds readers that historically, coffee houses were vigorous centers of political discourse and debate and that the outcry against Starbucks is overblown.

Overcaffeinated Attacks on the Starbucks ‘Race Together’ Campaign
The author asserts that Starbucks has been more vilified for its sincere but imperfect attempt to address racism than companies that actually engage in racism.

How Starbucks Can Stick with ‘Race Together’ — and Get It Right
Two business school professors urge the coffee chain to continue its well-intentioned campaign—with a few tweaks in execution.

Related Topics

The Power of C.E.O. Activism
Research suggests that political and social action by business leaders has a positive impact on brand perception and can result in change.

Lloyd Blankfein Speaks Up For Same-Sex Marriage
Goldman Sachs’ CEO is another corporate leader who has been involved in social and political activism.

The Smooth-Talking King of Coal—and Climate Change
Jim Rogers, chief executive of Duke Energy, has emerged as an unlikely corporate champion for the environment.

Google: We’re parting with the Climate Change Skeptics at ALEC
Google’s executive chairman announces that the company is ending its financial support for an organization that denies climate change.

Is Chick-fil-A Anti-Gay Marriage? ‘Guilty as Charged,’ Leader Says
Comments by Chick-fil-A President Dan Cathy caused a firestorm after revelations his company funds conservative Christian groups opposed to gay marriage.


Official website of the popular coffee shop.

Starbucks College Achievement Plan
The company offers education support and financing as one of its perks to employees (infographic).

Starbucks’s Commitment to Employee Diversity
The company says on its website that it strives for employee inclusiveness and a working environment that welcomes all (video).