People spend an average of almost 2 hours each day on social media. During that time, they are exposed to messages from friends, family, acquaintances, and advertisers (“Alert but not Alarmed,” 2019). Given that marketers are increasingly more clever – and subtle – in their messaging, should we be concerned that we may be manipulated by advertisers? Should sponsored messages be more clearly identifiable? Or do we enjoy being entertained while being lured by ads? Click here to read the full article. See ME10 case 23.