Natural disasters bring out the best and worst in people. After every significant storm, fake charities pop up seeking donations that will allegedly go to help victims.  Such schemes take advantage of kind hearted people who just want to help. It is important to investigate claims carefully to see if they are legitimate. What criteria do you use to evaluate charities before you donate? Read the full articles here. See ME10, Part 3, Public Relations and Persuasion, Case 47.