Streaming Videos for Part 2 – Persuasion in Advertising


Chapter 6 – The Commercialization of Everyday Life

Drug Advertising Part of a panel conducted at Northwestern University, where the Professor of Economics and Law talks about the direct-to-consumer advertising of prescription drugs by pharmaceutical companies. Running time 15 minutes. Understanding How to Use Virtual Advertising on Social Network Sites Softec Software presents how to use the Second Life social network and Facebook […]

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Chapter 7 – Advertising in an Image-Based Culture

Brand Cultures Recording of talk given at USC Annenberg regarding brands, brand culture, youth branding, new forms of marketing and commodity activism. Running time 59 minutes 55 seconds. The Quest for Physical Perfection University of California lecture regarding the obsession of many young girls with image and their quest for the perfect weight, as depicted […]

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Chapter 8 – The Media Are Commercial

What Is Behavioral Economics? A short video done by students at Duke University explaining behavioral economics, what they are and how they work in conjunction with traditional economics. Running time 4 minutes 27 seconds. Putin Restricts the Media in Russia Clip from an SBS/Dateline documentary on the Russian President’s 2005 re-election and his immediate crackdown […]

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Chapter 9 – Advertising’s Professional Culture

Consuming Kids, Advertising World A documentary about advertising geared toward children, selling everything from fast food to video games and beyond, raising the question of ethics verses simple commercialism and search for profit. Running time 9 minutes 51 seconds. Part 1 of 7; the rest of the documentary can be found from this same page. […]

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