Streaming Videos for Part 3 – Public Relations and Persuasion


Chapter 10 – Public Communication

MSU’s Capital Event Governor’s Race, part 3 A Michigan State University event, journalists and scholars discuss the ethical issues regarding staging an event, off the record and on the record info, and agenda setting by the media during a political campaign. Running time 10 minutes 28 seconds. Ethics in Public Relations “Peter Stanton of Stanton […]

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Chapter 11 – Telling the Truth in Organizational Settings

Tiger’s Apology News footage by CNN of Tiger’s Wood’s public apology to his wife, his friends and to the public for his indiscretions. Running time 14 minutes. Watch Dogs or Lap Dogs? Dr. Joseph Russomanno, Associate Professor of Journalism at the Walter Cronkite School of Journalism and Mass Communication, focuses on the First Amendment, press […]

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Chapter 12 – Conflicting Loyalties

Entertainment News Put First in the News A short mockumentary about news outlets’ obsession with celebrity gossip and fluff pieces, the clip illustrates how real news is pushed aside in favor of celebrity gossip which draws higher ratings and more interest than more serious current issues. Should news organizations cater to the whims of the […]

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Chapter 13 – The Demands of Social Responsibility

Entertainment News Put First in the News A short mockumentary about news outlets’ obsession with celebrity gossip and fluff pieces, the clip illustrates how real news is pushed aside in favor of celebrity gossip which draws higher ratings and more interest than more serious current issues. Should news organizations cater to the whims of the […]

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