Chapter 9 – Advertising’s Professional Culture
Consuming Kids, Advertising World
A documentary about advertising geared toward children, selling everything from fast food to video games and beyond, raising the question of ethics verses simple commercialism and search for profit. Running time 9 minutes 51 seconds. Part 1 of 7; the rest of the documentary can be found from this same page.
Hardees’ “Patty Melt Thickburger” Commercial
A YouTube video featuring a schoolteacher and students intended to target the male audience. Running time: 30 seconds.
Kwedit’s YouTube Channel
Watch YouTube videos of how Kwedit can be used. The main video on the YouTube channel is an introduction to how Kwedit works. Running time: 1 minute and 36 seconds.
Marketing to Children
A YouTube video about marketing to children. Interviews individuals who work for the marketing industry. Running time: 3 minutes and 45 seconds.
NAACP Takes on Agencies
This YouTube video from NAACP discusses the ad agencies’ hiring practices in New York and includes interviews from professionals. Running time: 6 minutes and 28 seconds.
Paris Hilton’s Carl’s Jr. Burger Commercial
A YouTube video of Paris Hilton’s “Spicy BBQ Six Dollar Burger” commercial. Running time: 30 seconds.
Mobilizing Media Reform Part 1
Free Press, a national organization working to promote freedom in the media, examines problems that plague our media system and suggests ways in which we as citizens can bring about change. The first part addresses the issue of media gatekeeping and putting profit before public interest. Running time 6 minutes and 6 seconds
Mobilizing Media Reform Part 2
Free Press, a national organization working to promote freedom in the media, examines problems that plague our media system and suggests ways in which we as citizens can bring about change. The second part discusses how repackaging the same news story five different ways is harmful to democracy. Running time 7 minutes and 52 seconds.
This lecture exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their products. Current advertising examples from mainstream and trade sources are presented to show how industries use their understanding of the psychology of addiction to create dependency on their products. Do the practices of the tobacco and alcohol industries violate ethical codes for the advertising industry? Running time 7 minutes 18 seconds.
The Corporation Part 1- The Pathology of Commerce
The short documentary begins with the history of commerce and continues with Dr. Robert Hare, a consultant to the FBI on psychopaths, drawing parallels between a psychopath and modern corporations. Both are unconcerned about the feelings of others and have no problem with lying or conning people to reach their goals. Running time 47 seconds.
The Corporation Part 2 – Marketing: Basic Training
Corporations’ guerrilla advertising campaigns and branding are analyzed and the effect they have on the public is discussed. The clip also discusses corporations’ use of stockholders money, and if it’s the place of the corporation to invest that money back into local communities or if it is the job of the government and tax payers to decide how that community development money should be used. Running time 9 minutes 57 seconds.
The Corporation Part 3 – Democracy in Action?
Today’s corporations have extended past the reach of any one government as the global market has expanded. This section of the documentary scrutinizes corporations and government involvement and discusses corporations’ responsibility to the public. Running time 8 minutes 57 seconds.